Privacy Policy

This Privacy Policy describes how Via 313 ("we," "us," "our," or "the Company") collects, uses, discloses, retains, and protects information about you when you visit our website at 313viapizza.digital, place orders, interact with our digital services, or otherwise engage with our business. We are committed to protecting your personal information and your right to privacy. Please read this policy carefully. If you have any questions or concerns, please contact us using the information provided at the end of this document.

By accessing or using our website and services, you acknowledge that you have read and understood this Privacy Policy. If you do not agree with the terms described herein, please discontinue use of our services immediately.

1. About Us

Via 313 is a food business operating in the United States. Our digital presence is managed through the website 313viapizza.digital. We are dedicated to delivering exceptional food experiences and maintaining transparency with our customers regarding how their personal data is handled.

2. Scope of This Privacy Policy

This Privacy Policy applies to all personal information collected through:

• Our website located at 313viapizza.digital
• Online ordering systems and food delivery platforms connected to our services
• Email, SMS, and other electronic communications you send to or receive from us
• Loyalty programs, promotional campaigns, contests, or surveys
• In-person interactions where digital data is collected (e.g., sign-up kiosks, Wi-Fi access forms)
• Social media pages and third-party platforms operated by or affiliated with Via 313

This policy does not apply to third-party websites, applications, or services that may be linked to or from our website. We encourage you to review the privacy policies of any third-party sites you visit.

3. Information We Collect

We collect several types of information in connection with the operation of our food service business and digital platforms. The categories of information we collect are described below.

3.1 Personal Identification Information

When you create an account, place an order, sign up for our newsletter, participate in a promotion, or contact us directly, we may collect:

• Full name
• Email address
• Phone number (including mobile numbers for SMS communications)
• Billing and delivery address
• Date of birth (for age verification or promotional purposes)
• Username and password for any online account you create with us

3.2 Payment and Transaction Information

When you make a purchase through our website or integrated ordering platforms, we or our payment processors may collect:

• Credit or debit card details (processed and stored by PCI-DSS compliant third-party payment processors; we do not store full card numbers)
• Billing address associated with your payment method
• Transaction history, including items ordered, order amounts, and timestamps
• Gift card or promotional code redemption data

3.3 Usage Data and Online Activity

As you navigate through and interact with our website, we automatically collect certain information about your device, browsing behavior, and usage patterns. This may include:

• IP address and approximate geographic location derived from it
• Browser type and version
• Operating system and device type (desktop, mobile, tablet)
• Pages visited, time spent on each page, and navigation paths
• Referring URLs (the webpage that directed you to our site)
• Search queries entered on our website
• Timestamps of visits and interactions
• Links clicked and features used

3.4 Cookie and Tracking Technology Data

Our website uses cookies, web beacons, pixel tags, local storage, and similar tracking technologies to enhance your experience, analyze site performance, and deliver relevant advertising. The types of cookies we use include:

• Strictly Necessary Cookies: Required for the operation of our website, including session management and security.
• Performance and Analytics Cookies: Help us understand how visitors use our site (e.g., Google Analytics).
• Functional Cookies: Remember your preferences, such as saved cart items or language settings.
• Marketing and Advertising Cookies: Used to display relevant advertisements and track campaign effectiveness.

For detailed information on how we use cookies and how you can control them, please refer to our Cookie Policy.

3.5 Communications Data

If you contact us by email, phone, or through our contact forms, we collect:

• The content of your messages or inquiries
• Records of correspondence
• Feedback, reviews, or ratings you submit
• Customer service interaction records

3.6 Social Media and Third-Party Platform Data

If you interact with our social media pages or sign in to our website using a third-party account (such as Google or Facebook), we may receive certain information from those platforms, such as your public profile name, profile picture, and email address, subject to your privacy settings on those platforms.

3.7 Information Collected From Other Sources

We may receive information about you from third-party sources, including:

• Marketing and advertising partners
• Third-party food delivery platforms (e.g., DoorDash, Uber Eats, Grubhub)
• Analytics and data enrichment providers
• Publicly available databases

4. How We Use Your Information

We use the information we collect for the following purposes, all of which are grounded in legitimate business interests, contractual necessity, legal compliance, or your explicit consent:

4.1 Service Provision and Order Fulfillment

• Processing and fulfilling your food orders, including delivery and pickup
• Managing your online account and preferences
• Communicating order confirmations, status updates, and delivery notifications
• Providing customer support and resolving disputes

4.2 Payment Processing

• Facilitating secure payment transactions through our authorized payment processors
• Detecting, preventing, and investigating fraudulent transactions and chargebacks
• Maintaining accurate billing records

4.3 Marketing and Communications

• Sending you promotional emails, newsletters, and special offers about Via 313 products and services (where you have provided consent or where permitted by applicable law)
• Sending SMS or push notifications about deals and order updates (where you have opted in)
• Personalizing marketing content based on your order history and preferences
• Administering loyalty programs, contests, sweepstakes, and surveys

You may opt out of marketing communications at any time by clicking the "unsubscribe" link in any email we send, replying "STOP" to any SMS, or contacting us directly at [email protected].

4.4 Analytics and Service Improvement

• Analyzing usage trends and customer behavior to improve our website, menu, and services
• Conducting internal research and development
• Monitoring website performance and identifying technical issues
• Measuring the effectiveness of our marketing campaigns

4.5 Legal and Compliance Obligations

• Complying with applicable federal and state laws, regulations, and legal processes
• Responding to lawful requests from law enforcement and government authorities
• Enforcing our Terms of Service and other agreements
• Protecting the rights, property, and safety of Via 313, our customers, and the public

5. How We Share Your Information

We do not sell your personal information to third parties. However, we may share your information in the following limited circumstances:

5.1 Service Providers and Business Partners

We may share your personal information with third-party vendors and service providers that perform services on our behalf, including:

• Payment processors (e.g., Stripe, Square) for secure transaction handling
• Food delivery platforms (e.g., DoorDash, Uber Eats, Grubhub) for order fulfillment
• Email and SMS marketing platforms for sending communications
• Analytics providers (e.g., Google Analytics) for website performance insights
• Cloud hosting and IT infrastructure providers for data storage and processing
• Customer support platforms for managing inquiries and service tickets

These service providers are contractually obligated to use your information only for the purposes for which it was shared and to maintain appropriate security measures.

5.2 Legal Requirements and Law Enforcement

We may disclose your information if required to do so by law or in response to valid legal processes, including:

• Court orders, subpoenas, or other legal mandates
• Requests from federal, state, or local law enforcement agencies
• Regulatory investigations or audits
• Situations where disclosure is necessary to prevent imminent harm or criminal activity

5.3 Business Transfers

In the event that Via 313 undergoes a merger, acquisition, reorganization, sale of assets, or bankruptcy, your personal information may be transferred as part of that transaction. We will notify you via email and/or a prominent notice on our website if such a transfer occurs and your information becomes subject to a different privacy policy.

5.4 Advertising and Analytics Partners

We may share aggregated or de-identified data (which cannot reasonably be used to identify you) with advertising partners, analytics companies, and industry researchers for purposes such as improving advertising effectiveness or understanding market trends.

5.5 With Your Consent

We may share your information with third parties for purposes not described in this policy when we have obtained your explicit consent to do so.

6. Data Security

Via 313 takes the security of your personal information seriously. We implement a combination of technical, administrative, and physical security measures to protect your data from unauthorized access, disclosure, alteration, and destruction.

6.1 Security Measures We Employ

• SSL/TLS Encryption: All data transmitted between your browser and our website is encrypted using Secure Socket Layer (SSL) or Transport Layer Security (TLS) protocols.
• Access Controls: Access to personal data is restricted to authorized personnel who need it to perform their job functions. All access is protected by strong authentication mechanisms.
• PCI-DSS Compliance: Payment data is handled by processors who comply with the Payment Card Industry Data Security Standards (PCI-DSS).
• Regular Security Audits: We conduct periodic security assessments and vulnerability scans of our systems.
• Data Minimization: We only collect the information necessary for the stated purposes and retain it only for as long as needed.
• Incident Response Plan: We maintain procedures to promptly identify, contain, and respond to data security incidents.

Despite our best efforts, no method of transmission over the Internet or electronic storage is 100% secure. In the event of a data breach that is likely to result in a risk to your rights and freedoms, we will notify you and applicable regulatory authorities as required by applicable law.

7. Data Retention

We retain personal information only for as long as necessary to fulfill the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements.

When personal data is no longer needed, we will securely delete or anonymize it in accordance with our data retention schedules and applicable laws.

8. Your Privacy Rights

Depending on your location and applicable law, you may have certain rights with respect to your personal information. Via 313 is committed to honoring these rights in a timely and transparent manner.

8.1 Rights Under U.S. Federal and State Law

As a United States-based business, Via 313 operates in compliance with applicable federal and state privacy laws, including the Federal Trade Commission (FTC) Act, which prohibits unfair or deceptive practices in the collection and use of consumer data.

For customers who are residents of California, additional rights are provided under the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA). These rights include:

8.2 Right to Know and Access

You have the right to request that we disclose:

• The categories of personal information we have collected about you
• The categories of sources from which we collected your personal information
• The business or commercial purpose for collecting your personal information
• The categories of third parties with whom we share your personal information
• The specific pieces of personal information we have collected about you

8.3 Right to Correction

You have the right to request that we correct inaccurate personal information we hold about you, subject to certain limitations.

8.4 Right to Deletion

You have the right to request the deletion of personal information we have collected about you, subject to certain exceptions (such as where retention is required by law, is necessary to complete a transaction, or is needed for security purposes).

8.5 Right to Data Portability

Where technically feasible, you have the right to receive a copy of your personal information in a structured, commonly used, and machine-readable format, and to request that we transmit that information to another organization.

8.6 Right to Opt-Out of Sale or Sharing

Under the CCPA/CPRA, California residents have the right to opt out of the "sale" or "sharing" of their personal information. While Via 313 does not sell personal information for monetary compensation, certain data sharing practices with advertising partners may be considered "sharing" under the CPRA. You may submit an opt-out request by contacting us at [email protected].

8.7 Right to Limit Use of Sensitive Personal Information

California residents have the right to limit the use and disclosure of sensitive personal information (such as precise geolocation, financial account details, and biometric data) to only those purposes necessary to provide the services requested.

8.8 Right to Non-Discrimination

We will not discriminate against you for exercising any of your privacy rights. This means we will not deny you services, charge you different prices, or provide you with a lesser quality of service as a result of exercising your rights under applicable privacy law.

8.9 How to Exercise Your Rights

To exercise any of the rights described above, please submit a verifiable consumer request to us by:

• Email: [email protected]
• Website: 313viapizza.digital (via our contact form)

We will acknowledge your request within 10 business days and respond substantively within 45 calendar days. If we need additional time, we will notify you of the extension and the reason for it. We may need to verify your identity before processing certain requests. For requests submitted through an authorized agent, we may require written authorization.

9. Cookie Usage

Our website uses cookies and similar tracking technologies to enhance your browsing experience, remember your preferences, analyze traffic patterns, and deliver personalized content and advertising. Cookies are small text files stored on your device when you visit a website.

We use the following categories of cookies:

• Essential Cookies: Necessary for the website to function properly. These cannot be disabled.
• Analytics Cookies: Help us understand visitor behavior and improve our website performance.
• Marketing Cookies: Used to deliver relevant advertisements and track the effectiveness of our campaigns.
• Preference Cookies: Allow the website to remember choices you make to provide a more personalized experience.

You can control cookie preferences through your browser settings or our cookie consent banner. For comprehensive information about the cookies we use, the purposes for which we use them, and how to manage them, please see our full Cookie Policy.

10. Children's Privacy

Via 313's website and online ordering services are not directed at children under the age of 13. We do not knowingly collect personal information from children under 13 years of age. Our services are designed for use by adults (18+), and we encourage parents and guardians to monitor their children's online activities.

If we discover that we have inadvertently collected personal information from a child under the age of 13, we will promptly delete such information from our systems. If you believe we may have collected information from a child under 13, please contact us immediately at [email protected].

Our practices are consistent with the Children's Online Privacy Protection Act (COPPA), which provides protections for the online privacy of children under 13 years of age.

11. International Data Transfers

Via 313 is based in the United States, and your personal information is primarily collected, stored, and processed within the United States. If you are accessing our services from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States, where data protection laws may differ from those in your country of residence.

In the event that personal information is transferred outside of the United States to third-party service providers or partners, we take appropriate steps to ensure that such transfers comply with applicable law and that adequate protections are in place. These safeguards may include:

• Contractual clauses and data processing agreements with service providers that require them to protect personal information in accordance with applicable standards
• Ensuring that any international recipients of data have adequate data protection frameworks in place
• Your explicit consent to the transfer where required by applicable law

By using our services and providing us with your personal information, you acknowledge and consent to the transfer of your information to the United States as described in this Privacy Policy.

12. Third-Party Links and Services

Our website may contain links to third-party websites, social media platforms, online ordering systems, and other external services that are not operated by Via 313. This Privacy Policy does not apply to those third-party services. We encourage you to review the privacy policies of any third-party sites you visit, as we have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.

Third-party services that may be integrated into or linked from our website include, but are not limited to:

• Google Analytics and Google Ads
• Meta (Facebook/Instagram) Pixel and advertising platforms
• Online ordering and delivery platforms (DoorDash, Uber Eats, Grubhub, etc.)
• Payment gateways and processors
• Social media sharing and login features

13. "Do Not Track" Signals

Some web browsers include a "Do Not Track" (DNT) feature that signals to websites that you do not want to have your online activities tracked. Because there is currently no universally accepted standard for recognizing and responding to DNT signals, our website does not currently respond to browser DNT signals. We continue to monitor developments in this area and will update our practices if a standard is established.

California residents may also utilize the Global Privacy Control (GPC) signal as a means of opting out of the sale or sharing of their personal information. We endeavor to recognize and honor GPC signals where technically feasible.

14. Marketing Communications and Your Opt-Out Rights

With your consent or where otherwise permitted by applicable law, we may send you promotional communications, including:

• Email newsletters featuring new menu items, seasonal specials, and promotions
• SMS/text message alerts for order updates and exclusive offers
• Push notifications (where you have enabled them on your device)
• Targeted advertisements through third-party platforms

You may opt out of receiving marketing communications from us at any time by:

• Clicking the "Unsubscribe" link at the bottom of any marketing email
• Replying "STOP" to any marketing SMS/text message
• Updating your communication preferences in your account settings
• Contacting us directly at [email protected]

Please note that even if you opt out of marketing communications, we may still send you transactional or service-related messages, such as order confirmations, receipts, and important account notifications.

15. How to File a Complaint

If you believe that Via 313 has not complied with this Privacy Policy or applicable privacy laws, we encourage you to contact us first so that we can attempt to resolve your concerns.

15.1 Contact Us Directly

Please submit your privacy complaint or concern to:

We will acknowledge receipt of your complaint within 5 business days and work to resolve your concern within 30 calendar days.

15.2 Filing a Complaint With a Regulatory Authority

If you are not satisfied with our response to your privacy complaint, you have the right to escalate your concern to an appropriate regulatory authority. Relevant authorities for privacy complaints in the United States include:

• Federal Trade Commission (FTC): The FTC enforces federal consumer protection and privacy laws, including the FTC Act.
  Website: www.ftc.gov
  Phone: 1-877-FTC-HELP (1-877-382-4357)
• California Attorney General (for California residents): Oversees enforcement of the CCPA/CPRA.
  Website: oag.ca.gov/privacy/ccpa
• California Privacy Protection Agency (CPPA): Dedicated state agency for CPRA enforcement.
  Website: cppa.ca.gov
• Your State Attorney General's Office: Many states have their own consumer protection and privacy enforcement divisions. We encourage you to consult the attorney general's office in your state of residence for guidance.

16. Changes to This Privacy Policy

We reserve the right to update or revise this Privacy Policy at any time to reflect changes in our data practices, legal requirements, or business operations. When we make material changes, we will:

• Update the "Last Updated" date at the top of this page
• Post a notice on our website at 313viapizza.digital
• Send an email notification to registered users where required or appropriate

We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information. Your continued use of our services following the posting of changes constitutes your acceptance of such changes.

17. Applicable Law

This Privacy Policy is governed by the laws of the United States. In addition to federal law, including the Federal Trade Commission Act (FTC Act) and the Children's Online Privacy Protection Act (COPPA), we comply with applicable state privacy laws, including but not limited to:

• California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA) — for California residents
• Virginia Consumer Data Protection Act (VCDPA) — for Virginia residents
• Colorado Privacy Act (CPA) — for Colorado residents
• Connecticut Data Privacy Act (CTDPA) — for Connecticut residents
• Texas Data Privacy and Security Act (TDPSA) — for Texas residents
• Other applicable state privacy laws as they come into effect

18. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please do not hesitate to contact us using the information below. We are committed to addressing your inquiries promptly and transparently.